Merino woolWool has gained a new meaning in recent years, although it has always been popular, there are now clothes in merino...
Wool, the partner for an outdoor lifestyleBeing outdoors has health-promoting benefits, make the experience better with good and comfortable clothes in wool.
7 myths about woolThere are still a lot of myths out there, including some about wool. Here are some of the myths that people still...
Wool for runningWhether you’re running, cycling or doing high-intensity activities, wool is clearly the best material to wear. The...
Choose wool and you’ll be well-prepared for bad weather.Being in the mountains offers quite the experience, but it can also be inhospitable when the weather changes. Stay wa...
9 reasons to choose woolThere are many reasons to choose wool. Here are 9 great reasons to choose wool clothes for your next trip, whether...
Wool for starting preschoolThere’s a lot to consider when your kid starts preschool. Finding the right clothes for activity and different...
Benefits of wool clothing for children A good wool set or wool baselayer for children makes long days outdoors fun, whether it's at kindergarten, school or ...
What to pack for your hiking tripOur ambassador Claire Kvalheim Kieffer loves to be outdoors and here is her advice on what you should have in your...
Merino wool and atopic eczemaSeveral studies now show that fine Merino wool can help those suffering from atopic eczema and sensitive skin, as wel...
Wool is gold in summerWhen you think of wool, your mind automatically drifts to cold fall and winter days, but wool is also excellent in th...
Wool, your best hiking companion Norway is a vast country with tall mountains, deep valleys and dense forests, but wherever you are, wool is your best...
Middle layer: Wool vs Synthetics vs DownLayering is a term well-known to all outdoor enthusiasts. If you dress according to this notion, you are always well...
Survival guide to mountain hikingWe've compiled some tips for you! Cabin to cabin, or just a day trip? If you’re prepared, you’ll be safe in the...
What is a micron?When we talk about wool, we often use the word micron to say something about the quality of the wool. A micron is a...
Norwegian woolNorwegian wool is a durable material, known for its resilience and lustrousness. The cold climate, lush pastures and...
