Moisture Management

Wool has the ability to absorb 30% of its own weight in moisture without feeling wet. The wool fibers transport the excess moisture from your skin into the air like a vapor. This process is called wicking.

Temperature Regulation

Wool is an active fiber with the ability to regulate your body temperature. It keeps you warm when it’s cold and cools you down when it’s hot. In cold weather the natural crimp in wool fibers creates tiny pockets of trapped warm air acting like insulators. When the body temperature rises wool wicks away the moisture from your skin to evaporate.

Odor Control:

Sweat itself does not smell. Body odor occurs when bacteria thrive on your skin. The bacteria from sweat prefer a humid environment. Wool fiber’s ability to absorb large quantities of moisture, keeps your skin dry and prevents sweat to build-up. These properties make the habitat less suitable for bacteria.

UV Protection

Wool absorbs UV radiation much more effectively than many other materials. In UPF terms, depending on the density and treatment of the garment, wool apparel usually has an UPF between 20 and 50.


Fire Resistant

Because of its high nitrogen and water content, wool requires a very large amount of oxygen to burn. Heat source temperatures must rise to at least 570 degrees before wool ignites. Even then it’s unlikely to support a flame. Wool’s fiber structure and the high density of the yarn prevents flames from spreading and gives it the ability to self extinguish.

Wrinkle Resistant

Each wool fiber is like a coiled spring. The natural crimp texture allows the fiber to stretch, while staying true to its original shape. This gives wool garments a natural resistance to wrinkles.


Stain Resistant

Wool is stain resistant and has self-cleaning properties. The wool fibers outer layer consists of a protective layer that prevents dirt from getting stuck to the fiber. Because of the fibers high moisture content, wool is also anti-static, meaning it doesn't attract as much dust.

100% Natural:

Wool is a natural protein fibre which grows naturally on sheep, consuming a simple blend of grass, water, air and sunshine.


100% Biodegradable:

Wool will naturally decompose in soil in a matter of months or years, slowly releasing valuable nutrients back into the earth. 


100% Renewable:

Sheep produce a new fleece every year, making wool a natural renewable resource.


How to Wash & Care for Wool